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Offering several website solutions, perfect for DJ's:
Trying to achieve high relevancy for any particular search phrase, (especially one that consists of a combination of very generic terms), is extremely difficult.
Having a site that shows up good on search engines is great, but will this help you get more traffic to your site? Better organic search results CAN bring your site more traffic, but it's a slow process. If you need more immediate TRAFFIC to get your phone ringing, you may want to use SEM, (Search Engine Marketing), in combination with SEO, (search engine optimization) efforts.
What's The Difference Between SEO and SEM?
Even with the correct software and hosting, trying to achieve high relevancy for any particular search phrase, (especially one that consists of a combination of very generic terms), is extremely difficult. In general, nobody can determine what keyword, or key phrase a site will appear for, nor can a site be designed or optimized to target key phrases... Anyone or any company claiming they can control organic search relevancy is either lying, crazy, badly misinformed or all three of those.
Here's how it works: A site that gets submitted to a search engine and included in their index, (not all sites are included at search engines), will get crawled and the URLs, Metas and Body Content (text), within the site gets catalogued and relevancy for future search phrases is determined by highly complex software that uses a myriad of factors to determine relevance. No two search engines do this the same way. No one, but the search engines know how this works.
The algorithms, or rules constantly change so nobody can manipulate search results, (even if they do stumble on the secret to high rankings). For this reason, sites that perform well are built well and promoted well. However even a site that seemingly performs well for various popular search phrases, is only showing up because of it's perceived relevance by the search engine. It's nothing that anyone else, whether a web designer or SEO guru can determine or control.
There are three ways to get sites to show up well on search engines:
Hope that helps! For the BEST long term results, you want Whitehat SEO... That's what I do. The process of "getting seen" in search engines does take several weeks or months however. Even after the site gets included and crawled by search engines, there is no "magic" that makes your site show up good. It's completely based on the topic of your site and how it is targeting end-users. If you need traffic right away or for a particular key phrase or key word you think will help you get more business, I would recommend the PPC and other paid ads at DJ Directories and Wedding Sites to make your current site get more traffic and get the phone ringing, but if you've not purchased one of my sites yet, and still have a home made DJ site, or one that a "web designer" made, (as opposed to an SEO specialist), you need to give serious thought to setting aside a budget for a future new Whitehat SEO site that is built with industry standard solution, sports a good URL and is hosted at a reputable US based hosting service, so that it shows up better, (which is different than getting more traffic).
© 2008 Todd Donald
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Trying to find a Website Designer? As the creator and founder of the nationwide dj directory FDJA; I've been building, maintaining and search optimizing sites since 2002 and can help you get seen online, with a professionally designed, search optimized web site and affordable disc jockey advertising and dj marketing plans. ~ Todd Donald
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